Our Vision and Mission
Why we exist, and where we’re going
The way you see the world shapes the world you see.
Our Mission
Making the World’s Fables accessible to the Children of the World for free and without advertising
Our Vision
A world where every community has free access to fables that inspire reflection, nurture shared humanist values and promote ethical discussions that foster compassion and understanding across cultures.
Why FableReads
Multidimensional learning
At the heart of FableReads is a simple belief: reading and being read to matter. Fables have travelled across generations because they do more than entertain. Through captivating narratives and memorable characters, they educate, carry wisdom and make big questions easier to explore.
Many fables have become part of our shared cultural knowledge, giving us expressions we still use today. Knowing the stories behind them helps us recognise the meaning behind those references. They invite both children and adults to reflect on behaviour, feelings, values and the world around them.
FableReads builds on that. Every story is carefully researched and retold for today’s audience, with illustrations, audio, guiding questions and activities intentionally designed around it.
We’ve also organised the fables by theme, making it easier to find stories around topics and life lessons.
Children can read independently or be read to. Families can enjoy stories together, with shared reading becoming a time for fun, bonding and conversation. Teachers can use FableReads to build literacy and language, or as part of broader whole-child learning.
Online or in print, the different layers can work independently or together, offering more ways to learn, connect and grow.
Today
Still free. Still ad-free.
- Website Visits
- 600,000+
- Countries
- 188
- Fables
- 380+
- Language Collection
- 13
Our Story
From passion project to global movement
It began with Anders searching for stories worth sharing with his daughters. Stories with relatable themes, enduring wisdom and ideas they could explore together.
When he couldn’t find what he was looking for, he began creating FableReads with them. Now it’s a small global team doing the same for children everywhere.
FableReads brings together hundreds of fables from around the world, free to read and listen to in multiple languages, with no advertising and no paywall.
From bedtime stories to classrooms to community programmes, FableReads is made to be used, shared and brought to life.
Who we are
Meet the team
-
Anders Sundelin
Founder & MD
- Father of Eleonore & Sophie
- Chalmers lecturer, investor & entrepreneur
- Sweden
-
Robert Bexell
Sec. Founder & Chairman
- Father of Alexandra & Sebastian
- C-Suite consultant, company builder & angel investor
- South Africa
-
Ulrich Theilmann
Sec. Founder, SEO & Performance
- Father of Sofia
- Tech entrepreneur & digital product marketer
- Spain
-
Leah May Autentico
Content Manager & Creator
- English teacher
- Researches and reimagines fables through words, voices & illustration
- Philippines
-
Taryn Savage
Project & Relationship Manager
- Integral thinker, activator & diversity celebrator
- Story seeker
- South Africa
-
John Soriano
Website and App developer
- Father of Gabe
- Engineering & AI specialist
- Philippines
-
Mankirat Singh
UI/UX & Graphic Designer
- Father to Jaismyra
- Design thinker who creates engaging experiences across digital & print
- India
-
Angel S. Tuyac
AI Specialist
- Fable enthusiast
- Web & Systems Developer
- Philippines
-
Wilmie Jooste
Director of Funding
- Language & fable enthusiast
- Shiba Inu mom to Fudo, Yoshiko & Bushido
- Connector & enabler for social impact